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Why a plastic Apple Watch SE could possibly be Apple’s subsequent huge hit

Key Takeaways

  • Apple Watch SE represents the corporate’s shift to fulfill varied value factors.
  • The third-generation Apple Watch SE could use a plastic casing.
  • Plastic casing might make the Apple Watch extra inexpensive.



Pricing has all the time been Apple’s weak spot. Whereas the corporate is commonly seen as a premium model, CEO Tim Cook dinner has labored exhausting to broaden Apple’s product lineup to fulfill a broader vary of shopper value factors. The product that represents this shift greatest is the Apple Watch SE. First unveiled in September 2020, the now $249 wearable has been a fairly inexpensive method for shoppers to get into the Apple Watch ecosystem. Whereas the second-generation Apple Watch SE does not supply an always-on show, ECG, or quick charging, its low value level is a worthwhile trade-off for a lot of.

Lately, experiences have begun to pop up suggesting that the third-generation Apple Watch SE could change to a plastic casing. This prompted me to marvel: Does a plastic Apple Watch make sense?


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Apple’s historical past with plastic and different supplies

Materials experimentation

The iPhone 5C being revealed at an Apple keynote.

Apple / Pocket-lint

The Apple Watch has grow to be considerably of a playground for Apple’s designers to experiment with new supplies. The present Series 9, SE, and each earlier mannequin for the reason that unique characteristic an aluminum enclosure. The Apple Watch Collection 9 additionally is available in a chrome steel casing for a premium value. Ceramic has been utilized in earlier Collection fashions, whereas the Apple Watch Extremely is manufactured from titanium. Plus, who might overlook the infamous 18-karat gold unique Apple Watch stated to have been gifted to extra celebrities than ever bought.

The Apple Watch has grow to be considerably of a playground for Apple’s designers to experiment with new supplies.


That is all to say that Apple’s designers get pleasure from working with new supplies. Exterior of Macs that used to make use of plastic enclosures repeatedly till the corporate switched completely to aluminum, essentially the most notable Apple product to make use of plastic was the iPhone 5C. Basically an identical to the earlier the corporate’s 2012 flagship, the iPhone 5, the iPhone 5C solely had one distinction, its colourful polycarbonate (plastic) enclosure, which got here in blue, pink, inexperienced, white, and yellow. As of late, Apple has been fairly muted with its colours. Though the iPhone 15, iPad, iPad Air, and iMac all have coloured choices, they appear as if the corporate is making an attempt to chop prices by saving on ink.


That is all to say that what made the iPhone 5C distinctive is its enjoyable, eye-popping colours. Coloration is one thing lacking from Apple’s lineup, at the very least in a extra vibrant method. The iPhone 5C’s plastic enclosure additionally made it considerably sturdy and fairly gentle. The colourful telephone is commonly regarded again on as a horrible system, largely from its time being bought as an 8GB mannequin. Nonetheless, its plastic enclosure will not be one thing experimented with once more, which is unlucky.

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Ought to Apple make a plastic Apple Watch SE?

Most likely

The Smart Stack on the Apple Watch Series 9 over a yellow background.

Pocket-lint

Ought to Apple make a plastic Apple Watch SE, because the rumors counsel they could? It is a enjoyable query to ask. Plastic presents many benefits. Essentially the most vital and certain principal driver is its decrease price than aluminum. Plastic might assist Apple decrease the value of the SE even additional or, at worst, maintain the value the identical. A diminished value level makes the Apple Watch extra enticing as a present for kids and individuals who solely desire a health tracker, not a style piece.


Plastic can also be lighter making it, once more, higher for each these shoppers. Hopefully, plastic would additionally imply extra enjoyable colours, permitting folks to specific their personalities on their wrists. Mixed with a colourful Apple Watch strap, folks might make some distinctive combos. As an Apple Watch Extremely wearer and a large fan of Stainless Metal (sure, over titanium), I would not be out there for a plastic Apple Watch. Nonetheless, I might see myself recommending it typically if it ever involves actuality.

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