Since first introducing its generative AI assistant, Snap has been steadily ramping up the quantity of AI in its app. Now, the corporate is adding a brand new slate of AI-powered options because it begins testing a bigger redesign of the app.
Snap typically brings new AI options to its Snapchat+ subscribers first, and the corporate is continuous the pattern with a brand new characteristic referred to as “My Selfie.” The characteristic makes use of selfies to create AI-generated photographs of customers and their mates (if in addition they subscribe) in inventive poses and conditions. The corporate can be rolling out a brand new “grandparents lens” that makes use of AI to think about what you would possibly appear to be as a senior citizen.
Snapchat+ subscribers may even get entry to a brand new AI characteristic in reminiscences, which tracks customers’ beforehand saved snaps. With the change, Recollections will have the ability to floor photographs and movies which have been edited with with AI-generated captions or new AR lens results.
Moreover, Snap is making its chatGPT-powered MyAI assistant extra highly effective with the flexibility to “downside resolve” based mostly on picture snaps. The corporate says the assistant will have the ability to translate restaurant menus, determine vegetation and perceive parking indicators.
The brand new AI capabilities arrive as Snap is beginning to take a look at a bigger redesign of its app that’s meant to make Snapchat, lengthy criticized for a complicated interface, easier and extra intuitive. The brand new design will deliver conversations between mates and Tales content material right into a single view, with Tales on the prime of conversations. (Apparently Snap beforehand mixed customers’ chats and Tales right into a single feed in a earlier, widely unpopular redesign in 2018.) The redesign may even remove a separate tab for the Snap Map, inserting it as a substitute within the “chat” tab.
And as a substitute of conserving separate sections for Highlight and Tales, Snap will mix the 2 right into a single “Watch” feed that can algorithmically suggest content material. Whereas the present iteration of Snapchat has 5 distinct sections, the “simplified” model may have simply three, together with the digital camera, which can nonetheless be the primary display customers see upon launching the app.
Snap has struggled with main redesigns previously and the corporate says it intends to roll out the brand new look slowly, with solely a small variety of customers getting the replace to begin.
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