OpenAI might endure large modifications subsequent 12 months, which embody getting a model new brand. In keeping with Fortune, although, workers members had been lower than enthused after they obtained a sneak peek of its supposed new brand at a current company-wide assembly. The corporate’s hexagonal flower image, which has turn into fairly recognizable because of ChatGPT’s popularity, is gone. As an alternative, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.
Based mostly on how the publication’s sources described it, the brand new brand seems like the exact opposite of OpenAI’s present one, which was designed to symbolize “precision, potential and optimism.” The corporate apparently began its redesign efforts a 12 months in the past after hiring new folks for its inside inventive and design staff. Fortune says one of many causes OpenAI goes for a model new look is as a result of it does not personal the typefaces used for its brand and its web site. The corporate is, maybe, seeking to solidify its id because it turns into extra of a family identify.
Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent 12 months. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly advised staff that the corporate is moving away from its non-profit structure and is turning into a extra conventional for-profit firm. If OpenAI’s leaders hearken to worker suggestions, although, then the brand new OpenAI will debut with one other brand and never one which even its personal folks discover sinister.
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